Project

Choom Choom Rebranding
Scope

Art Direction, Packaging Design, Illustration
Year

2024

Choom Choom is a hand-crafted candle shop based in Hanoi. Since its opening in 2021, the brand has been focusing on bringing refreshing scents and messages of self-love to their beloved young users. In 2025, I took on the task to rebrand the complete line-up of Choom Choom packaging and their brand identity system, including both digital and printed materials.









Credits
Photo: Choom Choom, Lan Hoang