Ha My Vu

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Project
Choom Choom RebrandingScope
Art Direction, Packaging Design, IllustrationYear
2024
Choom Choom is a hand-crafted candle shop based in Hanoi. Since its opening in 2021, the brand has been focusing on bringing refreshing scents and messages of self-love to their beloved young users. In 2025, I took on the task to rebrand the complete line-up of Choom Choom packaging and their brand identity system, including both digital and printed materials.